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Director, Domestic Designs and Tech Research
www.intel.com/technology/techresearch/people/bios/bell_g.htm
Genevieve Bell is the Director of Domestic Designs &
Technology Research – a small interdisciplinary research
team in Intel's Digital Home Platform. This team is focused
on gaining a better understanding of daily life in homes all
over the world, and using that knowledge to influence platform
directions, product offerings, investment decisions and strategic
planning. Bell's team is pioneering new forms of multi-sited
ethnographic inquiry (with core competencies in design research
and ethnographic film making), and experimenting with different
kinds of data and knowledge representation.
Bell has conducted ethnographic research in a variety of
consumer spaces, including malls, retail districts, and museums,
as well as within a range of different American households.
Bell also conducted significant research beyond the US, including
a five-country, strategically situated, ethnographic study
of European domestic spaces for several Intel product groups,
and a study of the emerging middle classes in China and India.
Prior to joining Intel in 1998, Bell taught anthropology
and Native American Studies at Stanford University. Bell received
her BA/MA in anthropology from Bryn Mawr College in Pennsylvania
in 1991. She earned a PhD in cultural anthropology from Stanford
University in 1998. She is working on a book for MIT Press
based on her fieldwork in Asia.
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