Sherwin-Williams Paint and Colour Style Guide - Color Suggestions for Your Home

Image not available

Text

Red, white and blue scheme for a bathroom, painted candy stripes on wall, painted floor

Commentary

The room illustrates the move to transform bathrooms from the purely functional into decorative spaces through colour co-ordination and painted decorative devices.

Sherwin-Williams Paint and Color Style Guide, Color Suggestions for your Home of 1942 was a large-format catalogue of images and commentary aimed at the American householder. It acted as a guide to paint application in the home for a range of rooms and was available for loan from retailers selling decorating materials. The introduction stated, “In creating the Sherwin-Williams Paint and Color Style Guide, it was our purpose to establish a new and easier way to select home decoration …. To portray the beauty, a simplicity and distinction that accounts for the increasing popularity of painted walls and painted homes. The old method of colour selection, based upon choosing paint colors from tiny color-card samples, has always left much to be desired.” And it continued, “Home decorating, at last, has been simplified, brought right into the home and made available to even the most modest of incomes.”
Most remarkable in the Color Style Guide was the use of what it called ‘natural-colour photography’ and the large format of the publication, which could be compared with wallpaper sample books.
The volume measures 16 x 19 inches.


Themes

Physical / Emotional States
Prescription
Room Disposition and Function

Dominant Representational Strategies

Detail

Dwelling

Type
Residential
Detail
House
Historical Terminology
Specified Social Level
Unspecified

Activities

Type
Hygiene and Upkeep
Detail
Altering
Arranging
Bathing
Cleaning
Decorating
Improving
Washing

Rooms

Type
Bathroom
Historical Terminology

Inhabitants

Type
Uninhabited
Detail

Objects

Type
Furniture
Detail
Supporting, Storage and Display

Bibliography

Direct Cross-References

Indirect Cross-References

Names
Sherwin Williams
Date(s)
1942
Country
USA
Historical Region
Ohio
Description
Format
Book
Type
Genre
Trade Literature
Publication
Sherwin-Williams Decorative Studios, Cleveland, Ohio, 1942
Copyright
Location
Wolfsonian, TRAD XB 1990.605
Record ID
JA1096