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Sherwin-Williams Paint and Colour Style Guide - Color Suggestions for Your Home

Text

Commentary

The room illustrates the move to transform bathrooms from the purely functional into decorative spaces through colour co-ordination and painted decorative devices.

Sherwin-Williams Paint and Color Style Guide, Color Suggestions for your Home of 1942 was a large-format catalogue of images and commentary aimed at the American householder. It acted as a guide to paint application in the home for a range of rooms and was available for loan from retailers selling decorating materials. The introduction stated, “In creating the Sherwin-Williams Paint and Color Style Guide, it was our purpose to establish a new and easier way to select home decoration …. To portray the beauty, a simplicity and distinction that accounts for the increasing popularity of painted walls and painted homes. The old method of colour selection, based upon choosing paint colors from tiny color-card samples, has always left much to be desired.” And it continued, “Home decorating, at last, has been simplified, brought right into the home and made available to even the most modest of incomes.”
Most remarkable in the Color Style Guide was the use of what it called ‘natural-colour photography’ and the large format of the publication, which could be compared with wallpaper sample books.
The volume measures 16 x 19 inches.

Names

Sherwin Williams

Date(s)

1942

Country

USA

Historical Region

Ohio

Description

Format

Book

Type

Genre

Trade Literature

Publication

Sherwin-Williams Decorative Studios, Cleveland, Ohio, 1942

Copyright

Location

Wolfsonian, TRAD XB 1990.605

Record ID

JA1096